More than 50 years after its establishment in 1958, DAIWA is rising to the challenge of remaining the world leader in fishing tackle. It is over 50 years since DAIWA's establishment in 1958, now is the time to change and challenge for the next 50 years as the leading company of fishing worldwide. Our aim is to make the most technically advanced fishing equipment on the planet.
DAIWA design and manufacturing excellence will continue to exceed expectations, setting the industry benchmark that others seek to match.
DAIWA founder Yoshio Matsui an avid angler with a vision; create the finest quality fishing tackle available.
His philosophy became reality and DAIWA was established. He passionately believed that the combination of design, innovation and high quality craftsmanship would establish the name DAIWA as offering the very best in fishing tackle.
Today millions of anglers worldwide enjoy fishing with DAIWA. Many have realised their angling dreams courtesy of the design principles, innovation and quality instilled in all things DAIWA by Yoshio Matsu.
DAIWA's strong history of innovation has reshaped the face of today's fishing tackle and is the foundation from which we will continue with renewed vigor. DAIWA's innovation will continue to produce world-class tackle that will change the function and style of tackle in the future. The impact of DAIWA's innovation can be seen in virtually any fishing tackle made today.