Black Magic is dedicated to providing anglers with a range of high quality and innovative tackle. Everything is designed to their specifications and produced by some of the world’s leading tackle manufacturers. Although partner factories carry out their own quality control, Black Magic’s laboratory batch tests every shipment for strength and durability. They also utilise an international team of enthusiastic fisherman, fishing writers and charter skippers to run ‘field trials’ on new products, ensuring they understand a products performance and behaviour prior to releasing it to the market.
Like many successful companies, Black Magic has a team of passionate people in New Zealand and Australia who play a part in the selection, development and trialling of all products before they go to market. They are dedicated fishermen and they are passionate about the products they help develop.