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Shakespeare

Since 1897, Shakespeare fishing has been the leader in quality, affordable fishing tackle.

Our inspiration comes from 115 years of passion and experience. From Ugly Stik to our Catch More Fish kits, to our best in class line of licensed kid's products. Shakespeare offers something for the whole family and all levels of experience.

Shakespeare Fishing NZ's objective is simple: Make fishing easy and enjoyable.


Whether you're fishing in the freshwater or saltwater Shakespeare fishing has a product for you.

Fishing Rods, Fishing Reel & Kids Fishing Sets: Shakespeare Fishing

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Shakespare Ugly Stik Gold  5'6" 1pce 24kg Tough Boat Rod
Shakespare Ugly Stik Gold 5'6" 1pce 24kg Tough Boat Rod Spin This spin configuration Ugly Stik rod ..
$139.99
Ex Tax: $121.73
Shakespeare Catch More Fish Ocean Brawla 6' 7-12kg 1 Piece Spinning Combo
Shakespeare Catch More Fish Ocean Brawla 6' 7-12kg 1 Piece Spinning Fishing ComboValue-packed combo...
$89.99
Ex Tax: $78.25
Shakespeare Tackleratz 5ft Kids Combo - Blue
Shakespeare Tackleratz 5ft Kids Combo - Blue
Shakespeare Tackleratz 5ft 1 Piece Kids Combo - BlueA little combo for little people that packs a bi..
$79.99
Ex Tax: $69.56
Shakespeare Tackleratz 5ft Kids Combo - Green
Shakespeare Tackleratz 5ft Kids Combo - Green
Shakespeare Tackleratz 5ft 1 Piece Kids Combo - GreenA little combo for little people that packs a b..
$79.99
Ex Tax: $69.56
Shakespeare Tackleratz 5ft Kids Combo - Pink
Shakespeare Tackleratz 5ft Kids Combo - Pink
Shakespeare Tackleratz 5ft 1 Piece Kids Combo - PinkA little combo for little people that packs a bi..
$79.99
Ex Tax: $69.56
Shakespeare Tackleratz 5ft Kids Combo - Purple
Shakespeare Tackleratz 5ft Kids Combo - Purple
Shakespeare Tackleratz 5ft 1 Piece Kids Combo - PurpleA little combo for little people that packs a ..
$79.99
Ex Tax: $69.56
Shakespeare Tackleratz Kids Combo - Blue
Shakespeare Tackleratz Kids Combo - BlueA little combo for little people that packs a big Ugly punch..
$59.99
Ex Tax: $52.17
Shakespeare Tackleratz Kids Combo - Green
Shakespeare Tackleratz Kids Combo - GreenA little combo for little people that packs a big Ugly punc..
$59.99
Ex Tax: $52.17
Shakespeare Tackleratz Kids Combo - Red/Pink
Shakespeare Tackleratz Kids Combo - PinkA little combo for little people that packs a big Ugly punch..
$59.99
Ex Tax: $52.17
Shakespeare Ugly Stik 10' 2 Piece 6-10kg Rod
Shakespeare Ugly Stik 10 foot 2 Piece 6-10kg RodWant a really tough surf or rock rod with a 10 ..
$139.99
Ex Tax: $121.73
Shakespeare Ugly Stik 12' 2 Piece Surf Rod
Shakespeare Ugly Stik 12' 2 Piece Surf Rod Shakespeare have built tough reliable hard working rods ..
$199.99
Ex Tax: $173.90
Shakespeare Ugly Stik Black Tiger 8-15kg 2 Piece Rod
WOW this is a versatile, tough and popular rod! It is 2 piece, rated 8-15kg, can be used off wharf, ..
$139.99
Ex Tax: $121.73
Shakespeare Ugly Stik Bluewater 561XH 5'6" 24kg PE#5 1pc Overhead Rod
Shakespeare Ugly Stik Bluewater 561XH 5'6" 24kg PE#5 1pc Overhead RodStronger, lighter and more resp..
$199.99
Ex Tax: $173.90
Shakespeare Ugly Stik Bluewater USBW-JSP 561XXH 5'6" 1 Piece 37kg Rod
Shakespeare Ugly Stik Bluewater USBW-JSP 561XXH 5'6" 1 Piece 37kg RodStronger, lighter and more resp..
$199.99
Ex Tax: $173.90
Shakespeare Ugly Stik Gold 5'6" 1pce 8-10kg Baitcast Rod
Shakespeare Ugly Stik Gold USG-BC 561H 5'6" 1pce 8-10kg Baitcast Rod The Shakespeare Ugly Stik Gold..
$99.99
Ex Tax: $86.95
Shakespeare Ugly Stik Gold 5'6" 4-6kg 1pce Baitcast Rod
Shakespeare Ugly Stik Gold USG-BC 561M 4-6kg 1pce Baitcast Rod The Shakespeare Ugly Stik Gold Overh..
$99.99
Ex Tax: $86.95
Shakespeare Ugly Stik Gold 601H 6' 6-8kg 1 Piece Overhead Rod
Shakespeare Ugly Stik Gold 601H 6' 6-8kg 1 Piece Overhead RodRefined and updated to suit new fishing..
$109.99
Ex Tax: $95.64
-31%
Shakespeare Ugly Stik Gold 7' 4 Piece 5-10kg Rod
Shakespeare Ugly Stik Gold 7' 4 Piece 5-10kg Rod 2018 ModelMulti piece grunty Rod Ideal TravelThis u..
$179.99 $124.99
Ex Tax: $108.69
Shakespeare Ugly Stik Gold USG-OH 561H - 5'6" 1pce 10-15kg Overhead Rod
Shakespeare Ugly Stik Gold 5'6" 1pce 10-15kg Overhead Rod - 2018 Model 2018 sees the release of the..
$109.99
Ex Tax: $95.64
Ugly Stick Gold 7' 2 Piece 6-10kg Spin Rod
UGLY STIK GOLD 7 Foot 2 Piece 6-10kg SPIN ROD A general purpose 7 foot spinning rod for rock, w..
$99.99
Ex Tax: $86.95
Ugly Stik Black Tiger 6' 10-15kg 1 Piece Boat Rod
Ugly Stik Black Tiger 6 Foot 10-15kg 1 Piece Boat RodWOW this is a versatile, tough and popular..
$149.99
Ex Tax: $130.43
Ugly Stik Black Tiger 7' 2 Piece 5-25kg Line Class
Ugly Stik Black Tiger 7 Foot 2 Piece 5-25kg Line ClassWOW this is a versatile, tough and popular rod..
$119.00
Ex Tax: $103.48
Ugly Stik Gold 15ft 3pc Surf rod
Ugly Stik Gold 15ft 3pc Surf rodSpecifically designed for surfcasting - casts smoother, longer, and ..
$214.99
Ex Tax: $186.95
Ugly Stik Gold 6' 1 Pce 8-15kg Spin Jig Boat Rod
UGLY STIK GOLD 601MH 6' 1 Pce 8-15kg Boat RodHere is a tough mother of a rod from Shakespeare, the U..
$139.99
Ex Tax: $121.73
Ugly Stik Gold 6' 1 Piece 6-10kg Spin Jig Boat Rod
Ugly Stik Gold 6' 1 Piece 6-10kg Spin Jig Boat RodHere is a tough mother of a rod from Shakespeare, ..
$109.99
Ex Tax: $95.64
-29%
Ugly Stik Gold 7' 2 Piece 10-20kg Heavy Spin Rod
Ugly Stick Gold 7' 2 Piece 10-20kg Heavy Spin RodVery popular and ultra versatile is this tough moth..
$139.99 $99.99
Ex Tax: $86.95
-33%
Ugly Stik Mens T-Shirt
Ugly Stik Mens T-Shirt
Ugly Stik Mens T-Shirt - Black Ugly Stik® 100% cotton crewneck that is soft and lightweight. P..
$29.99 $19.99
Ex Tax: $17.38
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