The Berkley story is deeply rooted in the idea of the American Dream. It is about humble beginnings and unexpected success. It's about hard work, struggle, and tough times. From the beginning, Berkley has committed significant resources to research and development – a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.
Berkley is working with conservation partners to use science, technology and communication to protect and restore fishable waters and fish populations for our children's future.
Berkley have one simple mission: To be the world’s leading authority and cutting-edge expert on how to use testing, research, and technology to help people catch more fish. It’s clear and uncomplicated. It’s in our DNA. And it feels good. In fact, it feels great. And we get to do it all for the love of fishing.
The Complete Angler is a specialist fishing store offering a wide and
often exclusive range of quality fishing equipment and outdoor brands. Our
strength is personal service and relevant advice from fanatical fishing staff
so that you get the right gear and tips for your requirements. We aim to
provide quality fishing gear that is suited to New Zealand conditions at the
right price. We will meet any other advertised price from a New Zealand
retailer where possible. Grab yourself a bargain with our great specials and
free shipping on orders over $100.
Please call us with questions as we'd love to help you and have
specialist staff dedicated to getting you the right gear for your needs. Phone
0800 88 264537.